Why do you increase prices?
Price rises are never popular, but are sometimes a necessary part of business, if we’re to keep up with the rising costs we face and ensure we can continue to deliver a brilliant network experience as customers usage of data grows month on month. We’ve thought long and hard about how we make sure that any pricing changes are predictable and clear.
As the UK continues to embrace digital technologies, the demand for the connectivity & services that we provide is always rising. In order to maintain the quality of our network for our customers we are continually investing in it, which is a very capital-intensive activity.
As with all businesses, inflation drives up the cost to run EE every year. That is why we believe that the use of the Consumer Price Index (the official inflation measure in the UK economy) as a baseline to calculate our annual price rise is fair and will let us continue to offer both excellent service and a range of products to our customers, whilst investing in the services we are able to offer our customers.
While we recognise that no one likes to see their prices go up, we want to continue to improve our network, products and services for our customers and simplify our packages.
Network Investment: Wherever you are, we want you to have great connectivity. At EE we’re dedicated to finding new ways to make your experience better than ever. It’s because of this we’ve been named the UK’s no.1 for network performance 10 years in a row – and we want to keep getting better.
Rankings based on the RootMetrics® UK RootScore® Report: From H2 2013 to H1 2023. Tested with best commercially available smartphones on 4 national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of EE. Visit ee.co.uk/claims for more details.
UNBEATABLE 5G NETWORK: Based on analysis from the RootMetrics® UK RootScore® Report, H1 (Jan - June) 2023. Tested at locations across the UK with the best commercially available smartphones on 4 national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of EE. Visit ee.co.uk/claims for more details.
Why EE? – More reasons to choose us
What is happening in the 2024 Price Change?
We’re increasing the monthly charge for your price plan from 31 March 2024, as set out in your terms and conditions you agreed to when you joined EE, or when you last upgraded.
Your monthly charge will increase in line with the Consumer Price Index (CPI) % inflation rate figure, plus an additional 3.9%.
The prices of selected add-ons and selected out-of-bundle charges will also increase by the Consumer Price Index % inflation rate figure, plus an additional 3.9%.
You’ll have received a letter or text explaining how we’re calculating the increase for each of the numbers on your account, but here’s what these changes mean for you:
- CPI Plus 3.9% Changes 2024 - if your monthly plan(s) are increasing in line with the Consumer Price Index inflation rate % figure, plus an additional 3.9% - see what the changes mean for you.
- Add-on and out-of-bundle 2024 price changes - See details of the changes to added services, including information on charges for eligible selected out-of-bundle and our most- popular add-ons