ENTERPRISE MESSAGING
Helping your business communicate more effectively
What is Business Messaging?
Business Messaging is a powerful tool that enables enterprises to connect with customers through various communication channels such as SMS, RCS, WhatsApp and more. It plays a vital role in improving customer engagement, streamlining operations, and enhancing communication efficiencies.
Our platform empowers your business to send the right message, at the right time, through the right channel. Whether you need to inform customers about a special offer, confirm a doctor's appointment, or manage shift patterns for employees, our system makes it seamless and efficient. You can also monitor your data in real-time to track performance, optimise your messaging strategies, and reduce costs.
Want to find out more? Email us at smart.messaging@bt.com
Why Message Your Customers?
Consumers love engaging with businesses through their favourite communication channels, just like they do with friends and family. And the stats back this up:
- 89% of customers want to connect with businesses via messaging.
- 77% are more likely to make a purchase when they can message a business.
- 63% would switch to a company that offers messaging.
Unlike mobile apps, which see 68% of users churn within 90 days, messaging is more reliable and cost-effective. With Rich Business Messaging (RBM) you get the rich, app-like functionality of messaging apps in your phone’s default messaging inbox. This means; enhanced control of your branding and appearance, increased consumer confidence, and increased engagement through interactive features.
(Sources: Spectrm, 2021; Liveperson, 2021; Forbes, 2021; Business of Apps, 2024).
Enhance your Business Messaging with AI
Feature-rich messaging, combined with machine learning and AI, helps your business attract and retain customers through Conversational Experiences. This two-way communication provides hyper-personalised and human-like customer journeys.
72% of customers want immediate service and better response times from brands (source: Customer Experience Trends report, Zendesk, 2023). Conversational experiences let customers ask questions anytime, even when a live agent isn’t available, and get answers as soon as the company can respond. These conversational journeys increase conversion rates by 2.5x versus traditional ecommerce platforms (Source: The Conversational Experience Playbook, Infobip, 2022).
Learn more about how conversational experiences can help your business meet ever growing customer expectations, email us at smart.messaging@bt.com
Why choose EE?
We'll ensure you get the most out of your Business Messaging solution
Innovative
Engage with customers in new and exciting ways by leveraging rich communication channels. We've partnered with market-leading messaging platforms, so your business can benefit from the latest technology.
Reliable
Ensure your messages always reach their destination. Our service is powered through connections to all major UK mobile networks and trusted international gateways. And you're in safe hands with our experienced dedicated Messaging Team.
Secure
Keep your business safe with guidance and advice from our dedicated team of SMS security professionals. We proactively work with organisations such as the UK's National Cyber Security Centre to protect your business and your customers.
Protection Compliant
You're in safe hands - we are trusted by global organisations to deliver critical communications in regulated environments. Compliance with data protection is built in for peace of mind.