Insights Why is digital transformation so important
A man in the office on his phone

As the technological landscape is continuously evolving with new innovations and trends, businesses are required to adapt quickly if they want to remain competitive and current. This makes digital transformation a crucial element for businesses that want to ensure they’re meeting the needs of their customers and keeping ahead of their competitors.

Digital transformation enables a business to reimagine how they operate. By shifting the mindset from traditional methods such as face-to-face meetings, physical office spaces and long processes to using digital technologies such as our EE Business solutions, that are built to make collaboration seamless, increase productivity and streamline processes to work more efficiently.

Many of the benefits that businesses find from digital transformation include:

  • Enhancing the customer experience
  • Expanding market reach
  • Streamlining processes and workflows to move quickly and efficiently
  • Becoming more agile and adaptable
  • Remaining competitive and staying ahead of the curve
  • Saving on costs through process, labour and physical storage
  • Gaining invaluable customer insights

What is digital transformation?

Digital transformation is where businesses use digital technologies to transform the way they operate. This could include providing all employees with a business mobile phone to ensure they’re always able to communicate and respond to important messages on the go, or even making sure office spaces has a 4G and 5G Wi-Fi mobile broadband to keep people connected.

Transforming your operations with digital technologies also improves your employee experiences. With new, modernised processes and sleek equipment such as laptops, tablets and smartwatches, employees don’t need to waste time using manual, outdated methods of working and instead focus on the important stuff as collaborating, connecting and communicating are much more straightforward.

 

What is digital technology?

Digital technologies are anything that can generate, store or process content and data. Helping us to work, communicate and build product and services quicker.

Examples of digital technologies for businesses are:

 

What are the key trends in digital transformation?

Remote or hybrid working

Since the pandemic, there’s been a large rise in people working from home or other parts of the world, rather than in a shared office space. Forcing companies to rely on digital technology to ensure their workforce are still able to stay connected and work together efficiently.

Cybersecurity

As more and more people are using equipment such as phones,  laptops and broadband the risk of cyber-attacks and threats has also increased. Making businesses think about investing in security solutions to keep the company and its data protected.

Artificial intelligence (AI)

This has become increasingly popular with organisations as AI is becoming more able to complete tasks that usually take considerable time and effort, with ease. Examples of this are chatbots that can help customers with simple customer service questions, freeing up time for customer agents to tackle more difficult enquiries.

Cloud computing

Transferring large files and data to cloud solutions has become a trend with many organisations. This helps employees to access data from public, private or multi-cloud environments from any part of the world. Reducing costs that are associated with physical spaces where this data could also be hard to find.

 

Why does digital transformation matter?

Businesses that can successfully achieve digital transformation within their operations usually stay ahead of their competitors. Although it does take considerable time and effort to fully digitalise a business, it does have a considerable number of benefits.

Enhancing the customer experience is a key factor, as customers can easily access products and services from multi-channels and businesses can use data from these interactions to gain customer insights, understanding the needs and wants of its customers.

Companies who can adopt digital storage, streamline their process and collaborate better, can focus more time on driving business objectives and goals resulting in efficiency improvements and ensuring the business is more agile and adaptable to change.

 

Is artificial intelligence a digital transformation?

Artificial intelligence (AI) is an element of digital transformation. Currently, one of the emerging trends, adopting AI into your business or workforce has many benefits such as reducing the need for human employees to complete more mundane tasks freeing them up to work on more complex workloads. However, due to it still being a technology that’s still learning and adapting, many companies have found some of the output from AI to be inaccurate and require employees to still check the data it’s providing.